NEW DELHI: aha Video, an OTT platform specialising in Telugu and Tamil language content material, will launch Korean exhibits in partnership with 04 Media, a Hong Kong-based international content material distributor. These can be out there on the service beginning the final quarter of this yr.
“Our native content material has constructed a powerful core fan base with all kinds starting from fiction, non-fiction, recreation exhibits, music and expertise exhibits, authentic movies, reside information, youngsters‘ content material and so forth. Conserving in thoughts the evolving preferences of viewers and the recognition of Korean content material amongst our audiences, we at the moment are bringing a number of the prime Korean exhibits in native languages, enabling our viewers to look at their favorite packages from the world over,” aha’s CEO Ajit Thakur stated in a press release.
Gary Pudney, founder and managing director, O4 Media, stated the south is a dynamic a part of India, and dealing with aha illustrates that they’ve a watch for content material which is extremely interesting and fascinating for his or her viewers. “We see this as only the start of a long-lasting relationship,” Pudney stated in a press release.
Transferring past Hindi, English and different native languages, Indians at the moment are viewing content material from the neighbouring Asian nation South Korea. That these crisp and entertaining exhibits and flicks have struck a chord with audiences is obvious from the funding corporations are making in them.
In 2020, direct-to-home service supplier Dish TV India Ltd had introduced the launch of a brand new providing, Korean Drama Energetic, to be out there on DishTV and D2H platforms; it provides customers entry to premium Korean drama content material dubbed into Hindi.
After English and native language content material, Spanish, Korean and Japanese titles drive the very best viewing for American streaming service Netflix in India. The second season of zombie story Kingdom was within the India High 10 collection row in March 2020, when it launched. Korean collection similar to It’s Okay to Not be Okay and Crash Touchdown on You have additionally featured within the India High 10 total and collection rows.
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