Lemon Tree Motels Restricted has introduced its new franchise division to monetise its present manufacturers and broaden its community of franchised lodges.
For this, it has made three new appointments — Vilas Pawar who would be the division’s CEO; Shivali Verma who will probably be its vice chairman, industrial & franchise providers and Rajinder Kapur who will probably be its vice chairman for finance & authorized.
Patanjali G. Keswani, chairman and managing director of the listed firm, stated, “In step with our asset-light development technique, we’ve created the franchise division, which will probably be led by Pawar and supported by Verma and Kapur.”
Lemon Tree will compete with manufacturers like Alternative, Wyndham and several other others on this house. Of its 86 lodges in its portfolio, 40 are owned or leased and the remaining 46 are managed or franchised. It at the moment operates about 8400 rooms in India and overseas, beneath its varied manufacturers like Aurika Motels & Resorts, Lemon Tree Premier, Lemon Tree Motels, Pink Fox Motels, Keys Prima, Keys Choose and Keys Lite.
In an earlier interview with Mint, Keswani had stated, the corporate, which operates within the upscale, midscale and financial system segments, will take the franchise path to broaden in smaller cities since about 80% of lodges at present in India have been both unbranded or standalone.
Pawar has labored for 36 years with hospitality firms like Taj, Hyatt, Radisson and TGI Fridays. His final stint was director and CEO of Alternative Motels Worldwide for India, Nepal, Sri Lanka and the Maldives. Verma was beforehand heading gross sales, advertising and model administration for Alternative Motels India as VP, gross sales and advertising and has about 25 years of labor expertise. Kapur was final vice chairman, finance and authorized for Alternative Motels India. He has about 33 years of labor expertise.
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Supply: Live Mint