Lionsgate India Studios has introduced Nausikhiye, a comedy directed by Santosh Singh starring Abhimanyu Dassani, Amol Parashar and Shreya Dhanwanthary. Will probably be produced by Ellipsis Leisure, written by Chirag Garg and Avinash Dwivedi. This comes shut on the heels of the corporate’s first announcement of a function movie, Letters to Mr. Khanna, starring Neetu Kapoor, Sunny Kaushal and Shraddha Srinath.
“Lionsgate India Studios is continually investing in curated content material for our dynamic viewers in India. Staying true to this, we’re again with one other function movie within the comedy style that’s city, relatable, and enjoyable – we imagine this style is the necessity of the hour, post-pandemic. We purpose to discover new and thrilling genres to diversify our slate of content material to supply our viewers with a holistic leisure expertise,” Rohit Jain, managing director, rising markets Asia, Lionsgate stated in a press release.
Lionsgate Play, the video streaming app owned by Lionsgate, is concentrating on 60 premieres throughout the English and Hindi languages by the tip of 2022. This may embody international movies and net collection like Moonfall, Gaslit, Who’s Ghislaine Maxwell?, The Serpent Queen in addition to Indian reveals like Looks like Residence and Jugaadistan. Taking child steps to provide native Indian content material, the corporate stated it’s going to give attention to the Hindi language for now although all of the native originals can be dubbed and subtitled in regional languages. Gaining traction even in smaller cities, Lionsgate Play shouldn’t be exploring promoting on its platform for now.
Critics argue in opposition to the premium, city technique which may be limiting Lionsgate Play’s attain. “Few folks in India would join a service that primarily presents worldwide content material when there are such a lot of choices. Any new participant would wish important funding in native programming however with expertise and manufacturing prices more and more escalating, that could be a unending recreation,“ a media analyst stated declining to be named.
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Supply: Live Mint