NEW DELHI : Marico Ltd on Friday mentioned it has agreed to accumulate Vietnam’s Magnificence X Corp., the proprietor of girls’s private care manufacturers Purité de Prôvence and Ôliv, for ₹172 crore.
Marico, the maker of Saffola cooking oil and Parachute oil, will purchase the Vietnamese firm by way of its unit, Marico South-East Asia Corp., the corporate mentioned in a submitting to the exchanges.
The transaction is anticipated to be accomplished by 31 March, the corporate mentioned.
Magnificence X’s manufacturers embody a spread of premium hair care and skincare merchandise comparable to bathe gels, shampoos, conditioners, face wash, and lotions, amongst others. Ôliv, as an illustration, is positioned as an olive oil-based vary of merchandise for hair and pores and skin.
The announcement marks yet one more acquisition for Marico in Vietnam. Marico entered the market by buying an 85% fairness stake in Worldwide Shopper Merchandise Corp., which owns manufacturers comparable to X-Males, X-Males for Boss, L’ovite and Thuan Phat, in February 2011.
Marico sees an upside to the medium-term prospects of the sweetness and private care class in Vietnam, mentioned Saugata Gupta, managing director and chief govt.
“The addition of Purité de Prôvence and Ôliv presents a possibility to considerably develop our play within the feminine magnificence and private care class and subsequently enhance our complete addressable market in a high-growth nation like Vietnam,” Gupta mentioned.
“Each manufacturers have established a definite pure proposition and scaled up profitably in a reasonably quick span of time,” he added.The corporate expects to additional step-up development and profitability within the nation by investing in model constructing and leveraging numerous operational synergies with its current portfolio over the following few years, Gupta mentioned.
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