KOLKATA: FMCG-to-tobaccoto-hospitality conglomerate ITC is buying a 16% stake in Mom Sparsh Child Care, an ayurvedic and pure private care model. Mom Sparsh operates within the directto-consumer (D2C) area. It has a variety of merchandise — bought by way of each offline and on-line channels.
It has been learnt that ITC invested a bit over Rs 20 crore within the firm, which might translate right into a valuation of round Rs 125 crore for Mom Sparsh. A high government at ITC stated that this funding is according to the ‘ITC Subsequent’ technique articulated by its chairman Sanjiv Puri, which goals to construct a future-ready organisation with a ‘digitalfirst’ tradition. One of many recognized pillars of this technique is to speed up digital transformation by creating digitalfirst FMCG manufacturers.
ITC has additionally been specializing in strengthening D2C platforms of distribution and has created a vibrant ITC eStore.
It has been learnt that ITC invested a bit over Rs 20 crore within the firm, which might translate right into a valuation of round Rs 125 crore for Mom Sparsh. A high government at ITC stated that this funding is according to the ‘ITC Subsequent’ technique articulated by its chairman Sanjiv Puri, which goals to construct a future-ready organisation with a ‘digitalfirst’ tradition. One of many recognized pillars of this technique is to speed up digital transformation by creating digitalfirst FMCG manufacturers.
ITC has additionally been specializing in strengthening D2C platforms of distribution and has created a vibrant ITC eStore.
Supply: Times of India