New Delhi: PepsiCo’s Mountain Dew on Friday launched two new movies with its model ambassadors, Hrithik Roshan and Mahesh Babu because the onset of summer time prompts beverage corporations to amplify their advertising and marketing campaigns.
The brand new Mountain Dew commercials will likely be amplified throughout tv, digital, outside, and social media with a 360-degree marketing campaign.
Roll-out of the star-studded commercials add to PepsiCo’s rising checklist of summer time campaigns that it has launched these days. The corporate just lately launched a marketing campaign for its vitality drink model Sting that includes Akshay Kumar; it signed up Rashmika Mandanna as its new model ambassador for 7UP. In January, it on-boarded Kannada celebrity Yash as its model ambassador for its flagship model Pepsi.
Firms are betting on a extreme and lengthy summer time to assist drive demand for chilly meals and drinks.
The newly launched movies showcase Hrithik Roshan and Mahesh Babu gearing as much as carry out a freefall stunt in a cargo aircraft. “As their crew factors on the threat quotient of the stunt, we see a seemingly frightened Hrithik and Mahesh as they consider the selection in entrance of them. A resolute look crosses their face as they take a sip of Mountain Dew and takes the problem head-on and emerges victorious,” the corporate mentioned.
“With our ‘Darr Ke Aage Jeet Hai’ philosophy, Mountain Dew has all the time celebrated the spirit of those that push themselves within the face of worry to attain extraordinary outcomes. In 2023, the model acknowledges that each particular person has moments of worry, however actual heroes are people who face the problem head-on and emerge as winners. We’re assured that this new movie will join with our shoppers throughout the nation and relate with Hrithik Roshan and Mahesh Babu as they personify a real hero on this marketing campaign,” mentioned Vineet Sharma, Class Director, Mountain Dew, PepsiCo India
The frequent purpose was to create a marketing campaign that’s jaw-dropping with out shedding the essence of vulnerability that one experiences proper earlier than rising victorious, mentioned Sainath Saraban, Artistic Head and Co-Founder, Studio Easy.
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Supply: Live Mint