Audible, the audio streaming platform owned by Amazon, and Pratilipi, a digital storytelling platform have entered into an 18-month settlement for the latter to adapt its literary work into audiobooks and audio exhibits that will probably be completely obtainable on the Audible service. Pratilipi will probably be producing and growing over 300 hours of content material for Audible in India. These exhibits will span genres resembling romance, horror, thriller and thriller, the 2 corporations stated in a press release.
Pratilipi will adapt a number of titles from their catalogue resembling Siyah, Benpanah Ishq, Kothewaali, amongst others, along with 4 different exhibits.
“Entry to good tales no matter limitations resembling language, geography and format has all the time been the central driving pressure at Pratilipi. By way of this cope with Audible, we need to reiterate our deal with establishing Pratilipi as the house to a few of the greatest tales,” Ranjeet Pratap Singh, co-founder and chief govt officer, Pratilipi, stated in a press release.
Shailesh Sawlani, vice-president and nation normal supervisor, Audible India stated the corporate continues to supply its listeners a compelling and number of tales to select from. “Like Audible, Pratilipi is a pressure to reckon with relating to storytelling and their literary masterpieces will probably be excellent additions to the Audible library,” he stated in a press release.
In 2021, Audible, the net audiobook service owned by Amazon, stated it had strengthened its content material pipeline for India, making a brand new catalogue of over 15,000 titles accessible as a part of its ₹199 month-to-month subscription.
Free and paid podcasts and Audible originals embody these narrated by actors resembling Sanya Malhotra, Kubbra Sait, Sayani Gupta and others.
India is likely one of the fastest-growing markets globally, with a median engagement of two-and-a-half hours per day, the corporate had stated.
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Supply: Live Mint