New Delhi: Coca-Cola India owned Thums Up has launched a brand new tv marketing campaign ‘Toofan Glass Mein Nahin, Glass Se Peete Hain’ with actors Shahrukh Khan, and Vijay Deverakonda.
The marketing campaign, the corporate stated, encourages shoppers to have the final word expertise by consuming the aerated beverage from a returnable glass bottle, which reinforces its robust style with rising fizz.
The marketing campaign has an built-in 360-degree advertising and marketing throughout TV, social, digital, and OOH. The tv industrial revolves across the enriching expertise of consuming the beverage. This industrial builds on the model’s current campaigns on robust style and the way it pairs effectively with the robust flavours of biryani.
Tish Condeno, senior class director, glowing flavours for the corporate in India and southwest Asia, stated, “The marketing campaign that includes Shahrukh Khan and southern famous person Vijay Deverakonda resonates with the model’s ideology of experiencing thunder from a returnable glass bottle.”
The corporate added that the launch of the marketing campaign reinstates the model’s concentrate on offering shoppers with a consumption expertise straight via glass bottles.
Returnable glass bottles are a part of its dedication to speed up round options for packaging, it added. It stated it has a ‘World With out Waste’ technique which focuses on your complete packaging lifecycle—from how bottles and cans are designed and produced to how they’re collected, recycled and repurposed.
Ritu Sharda, chief inventive officer, Ogilvy India (North), the corporate that got here up with the marketing campaign stated “That is the strongest drink available in the market, and the entire act of Shah Rukh Khan and Vijay Deverakonda grabbing a glass bottle from the chiller, and simply having it straight up felt uncooked and powerful.”
Based on assume tank ICRIER, India’s non-alcoholic drinks market might develop at a compound annual development price of 8.7% and hit ₹1.47 trillion by 2030. In 2019, the dimensions of the general drinks market together with carbonated mushy drinks, juices, bottled water, and fruit-based drinks was about ₹67,100 crore.
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Supply: Live Mint