Unveiling its contemporary model identification, personal lender YES BANK on Tuesday (Could 30) launched a brand new brand of the corporate and mentioned it’s set to roll out an built-in marketing campaign with the tagline – ‘Life Ko Banao Wealthy’ – which represents the financial institution’s core focus of being a whole answer supplier.
In a media launch, the financial institution mentioned its dynamic new identification is designed to resonate with the evolving wants and aspirations of shoppers and allow folks to dwell every day to the fullest.
“I’m delighted to current to you a refreshed identification of YES BANK, which resonates with the ethos and values we uphold, the emotional connection we’ve got with our prospects, and our motivation to offer them with a rewarding banking expertise. Our marketing campaign tagline ‘Life Ko Banao Wealthy’, displays our goal to encourage prospects to spend time and make recollections with their family members, and depart their banking must us,” mentioned Nipun Kaushal, Chief Advertising Officer and Head CSR, YES BANK.
As a part of its refreshed identification, YES BANK has launched a vibrant new brand which carries ahead the visible DNA of the financial institution and builds on it.
“The design language is digitally pleasant and displays a model which believes in being fluid. It depicts the financial institution’s progressive spirit whereas staying true to its core values. The tick has been remodeled right into a hovering chicken, which represents the Financial institution’s present place of ‘hovering’. The acquainted blue and purple colors which were related to the YES BANK brand have gotten a makeover as properly; the purple and blue have an electrical tone, representing the excessive vitality and innovation that the YES BANK of right this moment stands for,” the financial institution acknowledged.
“The revitalised identification extends throughout all buyer touchpoints, such because the financial institution’s headquarters, branches, merchandise, digital platforms and communication supplies. The marketing campaign will underline the theme of ‘Life Ko Banao Wealthy’ and shall be promoted throughout social and digital media, OTT networks and tv,” YES BANK mentioned.
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Up to date: 30 Could 2023, 04:08 PM IST
Supply: Live Mint