New Delhi: Aha Video, primarily identified for Telugu language content material, has introduced a enterprise actuality present known as Nenu Tremendous Lady. Hosted by Sreeram Chandra, the present will present a platform to aspiring ladies entrepreneurs to pitch their concepts to a panel of profitable enterprise leaders.
Entrepreneurs taking part within the present embody Rohit Chennamaneni (co-founder of Darwinbox), Sridhar Gadhi (founder and govt chairman of Quantela Inc), Renuka Bodla (enterprise associate of Silverneedle Ventures), Sudhakar Reddy (founder and CEO of Abhi Bus), Dodla Deepa Reddy (Dodla Dairy), and Sindhura Ponguru (Narayana Group).
With the success of Bigg Boss and Shark Tank on Voot and SonyLIV, respectively, a rising variety of streaming providers are tapping the non-fiction style to widen their viewers base. They’re drawing viewers by means of authentic non-fiction exhibits in addition to by onboarding actuality exhibits showing on TV channels on to digital platforms.
Sony’s Shark Tank India and Viacom18’s Bigg Boss notched spectacular viewership on-line, aided by exhaustive advertising campaigns.
ALTBalaji and MX Participant additionally got here up with Kangana Ranaut’s Lock Upp that garnered important viewership. Viacom18 itself has a brand new comedy sport present The Khatra Khatra Present that premiered on its OTT platform Voot forward of tv. Netflix, which created a particular Kapil Sharma present, is betting on actuality and launched a relationship present IRL: In Actual Love, this yr.
Media trade consultants stated non-fiction may see newer codecs on streaming platforms and marquee properties may draw audiences sitting on the fence to subscribe to those providers.
For actuality exhibits as a style, OTT supplies a chance to create a number of interactive options the place audiences can really feel they’re a part of the present by way of having the ability to affect outcomes in addition to accessing many extra content material codecs like stay streams.
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Up to date: 10 Jul 2023, 12:16 PM IST
Supply: Live Mint