New Delhi: IVM Podcasts has introduced a brand new audio fiction present, in collaboration with SBI Life Insurance coverage, titled Chitthiyaan voiced by actor Gajraj Rao. Conceived and directed by Safura Ubaid, Chitthiyaan marks IVM Podcasts’ first ever audio fiction anthology.
“As viewers preferences proceed to evolve, we intention to captivate and fulfill their data and leisure wants by means of storytelling with a distinction. In India, we’ve a deep affinity for narratives that delve into relationships and feelings, resonating deeply with our hearts. With this audio fiction anthology, our intention is to the touch the hearts of the plenty, forging sturdy bonds with them and turning them into devoted fans,” Kavita Rajwade, co-founder, IVM Podcasts- Pratilipi mentioned in a press release.
India’s podcast business, which recorded huge development through the strict covid-19 lockdowns, has did not maintain the good points with its listener base plunging as a lot as 70% according to the easing of the pandemic.
Thought-about nascent, the podcast business’s greatest problem is to get individuals to pay for audio content material, which can also be true for leisure content material normally.
Platform executives and media business consultants mentioned whereas listeners have found genres resembling fictional storytelling, psychological well being and spirituality, it’s nonetheless tough to make sufficient individuals pay for podcast content material.
Additionally, the medium hasn’t historically discovered ample abilities, coaching or gear in India. Additional, a lot of the podcast content material in India continues to be created in English, alienating a number of listeners. Manufacturers, too, are associating primarily with English content material for now. Lots of people found podcasts through the lockdown, because it was straightforward to place them on particularly whereas doing family chores, so it was a great begin. More and more although, listeners both don’t have sufficient time now or have gone again to regular every day life.
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Up to date: 31 Aug 2023, 11:21 AM IST
Supply: Live Mint