New Delhi: Reliance Client Merchandise Restricted (RCPL), the FMCG arm and fully-owned subsidiary of Reliance Retail Ventures Restricted (RRVL), on Friday stated it has expanded its beverage portfolio with the launch of lemon-flavoured carbonated drink—Campa Cricket.
The transfer is a precursor to the corporate’s future plans to get into the sports activities hydration class and compete with manufacturers corresponding to Gatorade and Limca Sportz. India is ready to take part in a slew of important matches together with the continuing Asia Cup and the upcoming ICC World Cup.
Campa Cricket is ready to be launched in a number of states, together with Karnataka, Tamil Nadu, Andhra Pradesh, Telangana, Gujarat, Maharashtra, West Bengal and Uttar Pradesh.
“Campa Cricket goals to forge a powerful connection between model Campa and considered one of India’s largest passions, the sport of cricket. Whereas the drink is infused with electrolytes to replenish important salts, it additionally supplies fizzy lemony refreshment to cricket followers, whether or not they’re cheering for his or her favorite cricketers or going about their day-to-day chores,” stated an RCPL spokesperson.
Campa Cricket shall be obtainable to shoppers in a number of codecs, together with a handy 250ml pack priced at ₹20 and a shareable 500ml pack priced at ₹30.
“The introduction of Campa Cricket is an affidavit to RCPL’s imaginative and prescient of providing a variety of high-quality and modern merchandise to Indian shoppers at compelling value factors. With this launch, RCPL strengthens its rising beverage vary that features drinks from Campa, Raskik and Sosyo Hajoori,” the corporate stated in a press release.
In 2022, Reliance acquired Campa Cola, as soon as a preferred substitute for established cola manufacturers, from the New Delhi-based Pure Drinks Ltd. In the meantime, final month Reliance Client Merchandise Ltd stated it’s gearing as much as introduce beverage model Campa Cola to worldwide markets, beginning with areas in Asia and Africa.
RCPL’s versatile FMCG portfolio at present contains day by day necessities underneath its personal model Independence, confectionery from Lotus Candies and Toffeeman, Sri Lanka’s main biscuit model, Maliban, Alan’s Bugles corn chips and a variety of residence and private care merchandise underneath manufacturers corresponding to Dozo, Enzo and Get Actual.
The agency is the packaged shopper items arm of Reliance Industries Ltd and a wholly-owned subsidiary of Reliance Retail Ventures (RRVL).
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Up to date: 01 Sep 2023, 05:33 PM IST
Supply: Live Mint