New Delhi: In 2023, Netflix, the American streaming large, noticed a big viewership increase in India pushed by mass-market licensed movies akin to Jawan, and Leo, and originals like Weapons & Gulaabs. The platform reported that India started the 12 months as its fastest-growing international market, a pattern bolstered by providing subtitles and dubs in over 35 languages.
Widespread native titles like Kaala Paani (Hindi), Thunivu (Tamil), Leo (Tamil), Kushi (Telugu), and Padmini (Malayalam) made a big influence. RRR (Hindi) notably remained within the India High 10 on Netflix for 25 weeks. Jawan, accessible in all languages, emerged because the most-watched movie in India inside two weeks of its 2 November launch. Internationally acclaimed movies and sequence akin to Extraction 2 and Stranger Issues season 4, additionally accessible in Hindi, Tamil, and Telugu, maintained a trending standing in India for a number of weeks. Furthermore, Indian audiences have proven a rising affinity for French, Japanese, and Korean content material, often putting these non-English titles in India’s high 10.
Netflix’s numerous providing consists of thrillers, comedies, motion movies, and dramas, typically seen within the High 10. The platform is about to launch new seasons of well-liked sequence like Yeh Kaali Kaali Ankhein, Class, Rana Naidu, Delhi Crime, Mismatched, Fabulous Lives of Bollywood Wives, Kota Manufacturing unit, and Kaala Paani.
The common attraction of tales was evident in 2023, with over 50 Indian tales gaining worldwide recognition. Indian movies and sequence persistently appeared within the World High 10 for non-English content material for 47 out of fifty weeks. This listing consists of the heist-thriller Chor Nikal Ke Bhaaga, unique sequence Kohrra, the homicide thriller Jaane Jaan, and the household entertainer Kathal: A Jackfruit Thriller. Licensed movies akin to Shehzada, Mrs. Chatterjee vs Norway, Tu Jhoothi Major Makkaar, Jawan, Gatta Kusthi, Vaathi, and Waltair Veerayya additionally discovered new international audiences, that includes in Netflix’s worldwide charts.
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Printed: 21 Dec 2023, 05:41 PM IST
Supply: Live Mint