NEW DELHI :
Aditya Birla-owned content material studio Applause Leisure and SonyLIV, the video streaming service owned by Sony Footage Networks India are prepared with 4 new exhibits collectively, constructing on the success of earlier titles like Rip-off 1992- The Harshad Mehta Story. Whereas the second season of Your Honor began streaming just a few weeks in the past, Undekhi 2 will premiere this Friday adopted by Avrodh 2 and Rip-off 2003: The Telgi Story. All tasks have seen delays due to covid-induced lockdowns.
“Applause was one in every of our first companions on board when a brand new workforce for Sony was coming into place proper earlier than the lockdown in March 2020,” mentioned Ashish Golwalkar, head, content material, digital enterprise and Sony Leisure TV at Sony Footage Networks India. Given the surprising shutdown and halt on manufacturing actions, Golwalkar mentioned lots of content material wasn’t prepared for streaming, nonetheless Applause had already shot Rip-off on their very own.
Deepak Segal, head of content material at Applause Leisure mentioned the second seasons of all their well-liked exhibits can be greater and see the manufacturing high quality scale up. The studio can also be taking a look at different collaborations with Sony.
Amongst different tasks, Applause has introduced a movie starring Prateik Gandhi of Rip-off 1992 fame together with Vidya Balan, Ileana D’Cruze and Sendhil Ramamurthy. The untitled romantic comedy-drama can be directed by advert filmmaker Shirsha Guha Thakurta. The corporate has additionally solid an unique partnership with India’s iconic comics Amar Chitra Katha marking its foray into animation content material.
Like different overseas and native streaming companies, SonyLIV has been constructing on its regional content material library and just lately premiered Tamil movies Thaen and Yennanga Sir Unga Sattam. It has additionally appointed heads for Tamil and Telugu content material libraries, to drive the platform’s enlargement plans for customers preferring programming within the language in India and worldwide markets.
Supply: Live Mint