New Delhi: Bollywood actor Sara Ali Khan has invested an undisclosed quantity in informal put on attire model The Souled Retailer.
The Souled Retailer is India’s has merchandising partnerships with the likes of Disney, Warner Bros., WWE, IPL, Viacom18, amongst others. The model’s present product portfolio consists of high put on, backside put on, inside put on and energetic put on for women and men. Though largely on-line, The Souled Retailer at the moment has 5 offline shops, with extra within the pipeline.
The Souled Retailer was began by Vedang Patel, Harsh Lal, Aditya Sharma and Rohin Samtaney. In August 2021, The Souled Retailer raised ₹75 crore led by Elevation Capital. The funding spherical additionally noticed participation from angel buyers together with, Delhivery co-founder Sahil Barua; Gunjan Soni, chief govt officer, Zalora; Revant Bhate, co-founder, Mosaic Wellness; Ramakant Sharma, founder, Livspace amongst others.
Celebrities have been increasing their vary of investments with a number of backing start-ups. From Katrina Kaif to Deepika Padukone and Varun Dhawan, most are doubling up as energetic buyers.
Khan stated The Souled Retailer has carved a distinct segment for itself within the informal put on house in a brief span of time. “Being an ardent pop-culture lover, and a agency believer in originality and luxury being as essential as trend, I see the model as an ideal match to put money into,” she stated.
“Khan’s quirky and experimental styling greatest displays our model picture; we couldn’t have discovered a greater investor and companion,” stated Rohin Samtaney, co-founder, The Souled Retailer.
Supply: Live Mint