NEW DELHI: Battery firm Eveready Industries India Restricted (EIIL) has launched its new tv industrial with its 30-year-old ‘Give Me Pink’ tagline.
The corporate mentioned the core thought behind the communication was to reiterate the truth that ‘Give Me Pink’ at all times epitomised excessive vitality and exhilaration. The industrial begins with a younger, decked-up bride-to-be who takes a shock plunge into marriage by leaping off a aircraft. The woman is proven skydiving onto the wedding venue in all her marriage ceremony finery. The gang greets her with each shock and pleasure as she lands. The advert has been directed by Rediffusion Model Options and was first aired final week.
Anil Bajaj, enterprise head for the battery and torch enterprise for the agency mentioned the model had at all times stood for the youthful era breaking conventional moulds of considering. “The newest industrial is enjoyable and has, each, a little bit of shock and incredulity whereas it additionally has endearment and model proximity. The vitality, enthusiasm and drive of the youth to be “NOT simply Prepared, however Eveready” for every little thing is captured on this marketing campaign,” he mentioned.
Trilok Singh, common supervisor advertising for the corporate added that the magic of the marketing campaign’s slogan was to open to new interpretations and executions for each new client. “From the grunge look of the 90s to the present execution of a special type of metrosexuality, ‘Give Me Pink’ has tailored, but modified. The messaging and the portrayal of the model has continually advanced.”
Sandeep Goyal, managing director of Rediffusion Model Options that remade the marketing campaign mentioned the advert company had been a part of the 30 12 months journey of the ‘Give Me Pink’ inventive thought. “The skydiving bride is the brand new hero. She is spunky and he or she is the brand new client – expressive and outwardly directed whereas being immensely self-confident and self-willed.”
The brand new TVC can be seen throughout digital channels in the course of the months of March and April 2022.
In keeping with Mordor Intelligence, the India lithium-ion battery market was valued at $1.66 billion in 2020, and it’s anticipated to achieve $4.85 billion by 2027, registering a CAGR of 17.23% in the course of the forecast interval.
Supply: Live Mint