New Delhi: Beverage firm Coca-Cola has rolled out a brand new Aam Panna variant below its mango fruit drink model Maaza forward of the height summer season season. Launch of the brand new variant will likely be backed a marketing campaign that includes actor Amitabh Bachchan and Pooja Hegde.
Maaza Aam Panna will likely be accessible on cabinets in north, west, and east India, retailing throughout 5,00,000 shops, the corporate mentioned in an announcement on Friday. The marketing campaign was conceptualized by McCann World Group. The model will comply with 360-degree advertising method—consisting of tv and digital broadcasting.
The launch comes after Coca-Cola India introduced the launch of a brand new apple variant below Fanta earlier this month. It roped in Bollywood actor Kartik Aaryan as its model ambassador for a similar.
In the meantime, Maaza is ready to leverage extra native flavors this summer season season.
“Maaza our heritage model has indulged Indian shoppers within the genuine pleasure of scrumptious actual mangoes. At the moment, Maaza is without doubt one of the main manufacturers within the total beverage class for Coca-Cola India. This new variant of Maaza, Aam Panna, is uniquely Indian too,” mentioned Ajay Konale, Director Advertising, Diet Class, Coca-Cola India and Southwest Asia.
The brand new variant may even assist Coca-cola increase its sourcing of native mangoes. In 2023-24, the corporate’s procurement of uncooked mangoes will likely be up 20 occasions along with the prevailing demand for ripe mango varieties. It will additional result in Coca-Cola turning into one of many largest procurers of mangoes in India, the corporate mentioned.
“Made out of uncooked mango pulp, tasty and tangy Maaza Aam Panna is the quintessential summer season cooler. Our movie very merely depicts a transition from disappointment to please at attending to style a drink that’s as thrilling as uncooked mangoes,” mentioned Sambit Mohanty, Inventive Head, McCann World Group.
Supply: Live Mint