NEW DELHI: PharmEasy, a pharmacy platform, has launched its newest marketing campaign that includes Bollywood star Aamir Khan as its model ambassador.
PharmEasy’s mother or father API Holdings Ltd. stated the affiliation will assist build up the model and creating shopper consciousness for healthcare in India.
The actor might be seen endorsing the model within the new marketing campaign #GharBaitheBaitheTakeItEasy. It introduces him in a set of quirky and disruptive commercials, the corporate stated. Aamir Khan performs three roles of a PharmEasy supply one that pops up within the oddest of locations to inform prospects concerning the gives from the model and the way all that folks must do now’s to ‘Take It Straightforward’ so far as healthcare wants go. The marketing campaign is conceptualised by FCB India.
Tv ads that includes Khan may also be part of the Indian Premier League 2022.
Speaking about participating the actor, Gaurav Verma, CMO at API Holdings stated, “Collaborating with somebody as versatile as Aamir Khan fills us with immense pleasure. We’re completely thrilled to have him on board because the face of the model. He actually is aware of learn how to interact with the viewers. With this affiliation, we purpose to succeed in extra individuals whereas making reasonably priced healthcare accessible to everybody.”
In a press release, Khan stated, ” I really feel that in right this moment’s instances, the model is offering an important service, in a sector that’s itself a elementary requirement for all of us, and I look ahead to this affiliation.”
Supply: Live Mint