New Delhi: Bollywood actor Anushka Sharma has joined Wholsum Meals as investor, model ambassador and advocate for the corporate’s flagship model Slurrp Farm.
Sharma may also play the function of an advocate and endorse future manufacturers launched by the Gurugram-headquartered firm.
Wholsum Meals was based in 2016 with the launch of Slurrp Farm, a millet-based snacking and meal model for younger kids.
Sharma who has been actively investing in a clutch of startups mentioned sustainable meals selections go a good distance in setting the tone for a wholesome life.
“It’s a realization that hit house even more durable after I grew to become a mom – I would like my daughter to develop a wholesome relationship with meals and I’ve to start out her on that journey early on. Wholsum Meals was began by two moms so their mission to unjunk the plates of children and households the world over resonates with me strongly…By the partnership, I hope to assist nurture India’s wealthy heritage of millets, and allow at this time’s era to depart behind a more healthy way of life and planet for these to come back,” she mentioned.
Meghana Narayan and Shauravi Malik, co-founders and co-CEOs of Wholsum Meals mentioned the partnership is a crucial milestone as they construct Wholsum Meals right into a home of manufacturers.
Wholsum Meals plans to just about triple revenues by March 2023. The packaged meals firm is at the moment clocking ₹55 crore of income run fee with plans to succeed in ₹150 crores in annual income run fee by March 2023.
Sharma’s funding follows a $7 million funding spherical led by Funding Company of Dubai, the sovereign wealth fund of the Authorities of Dubai, and multi-stage enterprise fund Hearth Ventures.
Wholsum Meals’ flagship model Slurrp Farm at the moment retails in India by its personal direct-to-consumer platform in addition to e-commerce and fast commerce platforms similar to Amazon, Large Basket, First Cry, and Swiggy Instamart amongst others. Its merchandise are additionally out there throughout fashionable commerce shops in India and the UAE in addition to on-line within the US and UK.
Supply: Live Mint