NEW DELHI: OLX Autos, which operates within the pre-owned vehicle section, has appointed Siddharth Agrawal as new nation head for advertising. Agrawal will lead the auto division’s advertising initiatives because it enters the subsequent section of progress within the pre-owned vehicle house. He’ll report back to firm CEO, Amit Kumar.
An alumnus of NMIMS, Agrawal, the corporate stated, comes with a wealth of expertise unfold throughout advertising, gross sales and operations in a number of management roles in FMCG and mobility sector, with organisations corresponding to Unilever and Ola.
Previously, Agrawal served as senior director at Ola – spearheading its first-mile last-mile classes (Ola Autos and Ola Bikes). He was instrumental within the launch and scale-up of Ola Autos and bike classes in India, and led Ola’s world class growth efforts, the corporate stated in its assertion.
Previous to that, he served as world advertising director at Hindustan Unilever for over a decade throughout numerous gross sales and advertising roles. He led advertising efforts for the launch of Pureit vary of water purifiers in India, and its world enlargement into South East Asia and Africa. He was a key member behind the Pureit ‘ ₹1 crore security problem’ marketing campaign which was primarily based on the perception that buyers assume that every one purifiers are the identical, it added.
Agrawal stated, “Having spent greater than 20 years in numerous management roles throughout industries from India to South-East Asia and Africa, I’ve witnessed how advertising initiatives are essential in constructing new classes, and growing a differentiated model identification to unlock progress. I’m excited to embark on this journey together with an enthusiastic crew that may help their strategic imaginative and prescient.”
Amit Kumar added, “Increasingly Indian shoppers are shifting their preferences to pre-owned automobiles and the development has accelerated over the previous couple of years particularly within the wake of the pandemic. An evolving and aggressive market brings new alternatives for us to speak our model proposition in a brand new avatar consistent with altering shopper preferences. Agrawal’s intensive expertise of scaling companies throughout numerous portfolios within the auto sector is of immense worth to us.”
In line with analysis agency Mordor Intelligence, the Indian used automotive market was valued at $32.14 billion in 2021, and is predicted to achieve $74.70 billion in 2027, registering a CAGR of 15.1% in the course of the forecast interval (2022-2027).
Supply: Live Mint