New Delhi: PepsiCo India on Monday introduced the launch of its summer time anthem for its beverage model Pepsi, that includes Badshah and Jacqueline Fernandez.
The music, an extension of its 2019 “Swag” marketing campaign, encourages kids to personal their individuality.
Pepsi has partnered with One Digital Leisure and Common Music Group for this marketing campaign.
The marketing campaign comes as India is witnessing document excessive temperatures which might be more likely to drive demand for chilly drinks.
“As a tradition curator, Pepsi has linked with customers again and again with music & dance and has labored with essentially the most iconic superstars to curated highly effective items of tradition internationally,” stated Saumya Rathor, class lead, cola, PepsiCo India, in an announcement.
The music is offered for streaming on YouTube and standard streaming platforms.
The video has been directed by Ahmed Khan.
“This new summer time anthem is a supercool dance quantity that completely displays as we speak’s era – uninhibited, assured, and filled with swag. We’ve showcased this very angle within the music video,” stated Khan.
In 2019, PepsiCo’s flagship beverage model Pepsi had launched a high-decibel summer time marketing campaign ‘Har ghoont mein swag’ (loosely translated to swag in each gulp of the drink) focusing on millennials and Gen Z customers.
Supply: Live Mint