Tamil movie Nasir directed by Arun Karthick and starring Koumarane Valavane, Yasmin Rahman, Sudha Ranganathan and Sabari will stream on SonyLIV on 6 Might.
Like different international and native streaming providers, SonyLIV has been constructing on its regional content material library and just lately premiered Tamil pageant favorite Thaen. To make sure, media specialists agree video streaming providers must proceed to concentrate on unique content material throughout vernacular languages in the event that they want to penetrate deeper into the Indian heartland.
In keeping with a December 2020 media and leisure report by the Boston Consulting Group (BCG) together with the Confederation of Indian Trade (CII), 35-40% of the consumption of OTT providers occurs in native languages. It stated that streaming providers have tripled unique content material in Indian languages between 2018 and 2020 which stood at 1,400-1,800 hours every year in 2020.
Whereas international providers like Netflix and Amazon are dabbling in Tamil, Telugu and different regional language originals, homegrown OTT service ZEE5 launched virtually two originals per 30 days throughout Tamil, Telugu, Marathi, Bengali and Kannada up to now few months. Disney+ Hotstar too is venturing into regional content material with the premiere of movies meant for theatres.
Plus, there was consolidation and introduction of language-focused providers similar to Hoichoi (Bengali), aha Video (Telugu) or Letsflix (Marathi). The concentrate on regional languages is sensible on condition that the share of rural India had grown 23% to make up 52% of all Web customers within the nation by March 2020, based on the report.
Supply: Live Mint