NEW DELHI: Sportswear model Puma on Tuesday introduced the launch of its procuring app in India, making it the primary nation to go dwell with an app developed by the German sportswear big.
“India is an important marketplace for us and our native staff has completed an impressive job in establishing Puma because the No 1 sports activities model within the nation. On condition that India is a really digital-savvy market the place e-commerce has excessive penetration, we felt it pure to launch the app right here first. It would then be rolled out globally in the course of the yr,” mentioned Bjørn Gulden, CEO, Puma.
The app was launched by cricketer and Puma model ambassador Virat Kohli throughout his social media handles.
Puma has renewed its funding in India as a excessive precedence market with this transfer, the retailer mentioned on Tuesday.
For the yr ended 31 December 2021, Puma reported a 68.2% soar in annual income to ₹2,044 crore. The model added 51 shops final yr, taking the overall to 450 shops within the nation.
To make certain,Puma launched its on-line procuring platform in 2016. The procuring app will permit customers to buy sneakers, athleisure and equipment, additionally it is geared up with options equivalent to digital try-on and complicated 3D animations.
The pandemic has prompted extra retailers to embrace expertise and enhance their choices throughout on-line and offline platforms.
“With the launch of the PUMA app, we are going to supply our shoppers a quicker, seamless and handy digital procuring expertise. The app is powered with a number of technology-led options and that can improve consumer expertise,” mentioned Abhishek Ganguly, Managing Director, Puma India and Southeast Asia.
Puma app is accessible on each Android and iOS platforms for Indian customers.
Supply: Live Mint