NEW DELHI: Godrej Client Merchandise-owned Godrej Knowledgeable Wealthy Crème has launched a tv advert marketing campaign for its new mini pack that includes actress Anushka Sharma who can be its model ambassador.
Conceptualised by Creativeland Asia, the advert begins with Anushka Sharma and her good friend discussing the issues of greying hair, and discouraging posts on social media. However actor Sharma assures her good friend that it isn’t a ‘badi downside’ and could be solved with a small amount of cash.
Somasree Bose Awasthi, chief advertising officer, Godrej Client Merchandise, mentioned, “Our ongoing collaboration with Anushka Sharma will assist us amplify consciousness of the class in addition to our product throughout city and rural markets.”
Sharma mentioned, “With increasingly more Indians switching to hair colouring at dwelling, this reasonably priced pack gives nice worth for cash with gray protection and wealthy color to provide you shiny, lovely hair. I’m thrilled to be part of this journey in offering folks an expertise with a hair color that abounds nourishment and belief.“
In accordance with International Information Wire, India’s hair colour market was valued at $477 million in FY20 and is forecast to develop at a CAGR of over 17% till FY26 because of varied development components corresponding to rising urbanization and evolving life
Supply: Live Mint