AU Small Finance Financial institution on Wednesday introduced the launch of AU Financial institution LIT (Reside-It-Right this moment) bank card which permits clients to decide on the options they need of their card and in addition determine the time interval they need these options for.
As a substitute of shopping for a number of playing cards for various classes, akin to journey, buying and so on, the shopper can go for the classes of their desire underneath this providing and may also swap any of those options when they need, as per the financial institution.
“Whereas bank card corporations supply engaging merchandise in numerous classes, it’s usually troublesome for purchasers to search out the mixture of all such options in a single single card. This forces them to go for a number of bank cards providing particular class rewards like Journey card for maximising journey associated spends or co-branded playing cards for buying on particular e-commerce websites. With the LIT Credit score Card, the Financial institution has put the ability to decide on these options within the arms of the shoppers – all classes in a single card. Additional, additionally they get the liberty to modify on or off these options as per their altering way of life necessities,” AU Small Finance Financial institution mentioned in its assertion.
Clients can activate any function in real-time for a small comfort charge and the default validity interval for every function is 90 days. Additional, cardholders can monitor their earnings from transactions completed by the cardon the AU0101 utility.
LIT bank card affords 5 classes of options, together with one or two lounge entry per quarter (buyer has to decide on), milestone advantages, free membership to numerous OTT and way of life companies, larger reward factors for on-line and POS transactions and different smaller rewards, akin to gas surcharge waiver and cashback on grocery, amongst others.
“Quickly, we noticed that the digitally-savvy and GenZ shoppers wanted extra management over the merchandise they use. This led to the evolution of the customizable LIT Credit score Card which brings the options of many bank cards right into a single card. We are going to proceed to launch many such modern merchandise and stay true to our mission of being the change agent by our mission, Badlaav Humse Hai,” mentioned Sanjay Agarwal, MD and CEO, AU Small Finance Financial institution.
AU Financial institution launched its first vary of bank cards final 12 months. For the reason that launch of their first bank card final 12 months, the financial institution claims to have enrolled over 2.3 lakh bank card clients from over 200 districts of Tier 2 and Tier 3 cities.
Supply: Live Mint