NEW DELHI: Netflix, the American streaming platform, will premiere Ante Sundaraniki, a Telugu-language romantic comedy movie written and directed by Vivek Athreya. Produced by Mythri Film Makers, it stars Nani and Nazriya Nazim. The movie had launched in cinemas on 10 June.
In 2021, over-the-top (OTT) streaming platforms noticed movies in 4 south Indian languages, together with their dubbed variations, achieve massive audiences, accounting for as a lot as 10% of total viewing minutes.
Western and north Indian states like Maharashtra, Uttar Pradesh and Delhi NCR (Nationwide Capital Area) accounted for 75% of viewership for dubbed movies, mentioned platform executives.
Malayalam movie Minnal Murali was one of many high ten non-English movies on Netflix for the final week of December, with 5.9 million viewing hours whereas Jai Bhim, Sarpatta Parambarai and Soorarai Pottru are amongst Amazon Prime Video’s greatest hits. After its launch in theatres, interval drama RRR has been dubbed in Spanish, Portuguese and Korean for Netflix.
Netflix has additionally seen its Tamil anthology Navarasa function within the high 10 in 10 nations together with India, Malaysia and Sri Lanka. In its first week on Netflix, greater than 40% of the viewers for the movie had been from exterior India.
Within the final one yr, movies like Nayattu (Malayalam), Andhaghaaram (Tamil), Pitta Kathalu (Telugu), Paava Kadhaigal (Tamil), Cinema Bandi (Telugu) and Mandela (Tamil) have all featured within the high 10 in India.
To make certain, a bunch of movies together with SS Rajamouli’s RRR, Vijay’s Beast and Telugu movie Acharya have opted for faster OTT premieres than beforehand determined to make up for field workplace losses, reviving the controversy on shrinking window between theatrical and digital launch of flicks. Ram Charan-starrer Telugu movie RRR, for example, which was to stream 75-100 days after theatrical launch, has launched on OTT inside two months owing to underwhelming response to the movie. A number of others are streaming lower than a month after their launch in theatres.
Supply: Live Mint