NEW DELHI: Coca-Cola India on Friday unveiled a festive marketing campaign for the model Maaza that includes Amitabh Bachchan and actress Pooja Hegde.
Maaza is Coca-Cola India’s flagship mango-based drink model. In FY21, the model reported ₹2,826 crore in gross sales. The model has over 200 million month-to-month drinkers.
“With over 200 million month-to-month drinkers unfold throughout the nation, the model’s goal is to proceed being the nation’s most beloved mango drink, whereas additionally contributing to the socio-economic empowerment of Indian farmers,” the beverage maker mentioned in a press release on Friday.
Bachchan and Hegde have featured within the model’s earlier campaigns earlier this 12 months. The festive marketing campaign movie is third in line underneath the model’s umbrella marketing campaign ‘Dildaar Bana De’. This summer season, the model additionally launched its first-ever variant within the Indian market—Aam Panna.
“Mango as a fruit has a singular and distinctive position in India. Complete households come collectively over mangoes. As an genuine mango expertise, Maaza desires to dial up this coming collectively of households, generations over the love of mangoes and sweeten these moments of togetherness,” mentioned Ajay Konale, director advertising, diet class, Coca-Cola India and Southwest Asia.
The model’s campaigns will proceed to function the 2 celebrities, the corporate mentioned.
The marketing campaign has been conceptualized by Maaza’s artistic companion Ogilvy, whereas the movie has been directed by Shoojit Sircar.
The TVC depicts Amitabh Bachchan and Pooja Hegde enjoying the position of a grandfather and granddaughter duo, who may be seen exchanging untold household tales over a glass of Maaza.
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Supply: Live Mint