Vibhu Agarwal, founder and chief govt officer of video streaming service Ullu, Atrangii TV, a Hindi language normal leisure channel and its app, has launched e-commerce platform, Ullu 99. This contains merchandise and types throughout classes like attire, footwear, equipment, well being and hygiene with a ship-and-drop module.
The costs of merchandise on Ullu 99 will vary from ₹99 to ₹899 and the platform will provide prospects a chance to attach by way of social media apps Instagram and Fb although orders can solely be positioned on the web site of the platform.
“Most individuals in at the moment’s time are depending on on-line procuring platforms, and these have change into much more distinguished for the reason that pandemic. In a strategic transfer to enter this extremely profitable and aggressive area, our latest enterprise, Ullu 99, will present prospects with nice high quality merchandise at affordable costs. We’ve seen nice success with our leisure ventures, and we now sit up for providing worth to buyers within the e-commerce area as nicely,” Vibhu Agarwal, founder and CEO of Ullu App, Atrangii TV and App mentioned in a press release.
With a imaginative and prescient to penetrate the nation, the corporate desires to seize the Indian market section that appears for high quality at nice costs, it mentioned. With an 89 million lively subscriber base already, it goals to succeed in 200 million lively prospects by the tip of 2022.
Final 12 months, Ullu, identified primarily for grownup content material, mentioned it had revamped its technique to introduce extra healthful reveals and flicks for household audiences, apart from permitting for a “censor” filter for its present daring programming. Whereas the corporate primarily targets tier-II and tier-III audiences, its subscriber base now contains customers from tier-I cities, too. Agarwal says the Ullu platform will now be equally divided between grownup and non-adult content material.
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Supply: Live Mint