NEW DELHI: SonyLIV, the video streaming platform owned by Sony Photos Networks, will stream a brand new Tamil authentic known as Sufferer created by Chimbu Deven, M Rajesh, Pa Ranjith and Venkat Prabhu, on 5 August.
The share of regional languages in total OTT (over-the-top) video content material will double from 27% in 2020 to 54% in 2024, as extra streaming platforms take to vernacular programming and movies, stated a current Ficci EY report. In 2021 alone, 47% of OTT originals and 69% of movies launched on platforms weren’t in Hindi.
OTT platforms akin to VOOT, SonyLIV and Disney+ Hotstar, too, are following within the footsteps of world giants Netflix and Amazon Prime Video to amass movies within the 4 south Indian languages moreover Marathi and Punjabi as they search to lure subscribers from tier-two and tier-three cities.
Media consultants stated streaming manufacturers in search of nationwide attain must deal with no less than eight to 9 languages. All platforms have understood and acknowledged that in the event that they have to be related throughout India, they must purchase in addition to create authentic content material for regional markets. As OTTs began launching, the audiences they catered to was guided by their content material library in addition to technique of going after the biggest audiences. Whereas many went after Hindi talking markets audiences, others like Solar Nxt targeted on south content material since they have already got an enormous library of films and exhibits.
All platforms have understood and acknowledged that in the event that they have to be related throughout India, they must purchase as properly create authentic content material for regional markets. Demand has led to the emergence of a brand new crop of actors and writers too are acknowledged higher and given extra time to develop materials.
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Supply: Live Mint