Hardik Pandeya’s model worth has been knocked out of the park after his Sunday’s unbeaten efficiency on the Asia Cup in Dubai in opposition to Pakistan. Pandeya who scored 33 in 18 balls not out has seen curiosity from media corporations, beverage corporations, footwear corporations and a few attire manufacturers for endorsements.
The corporate that manages Pandeya, Rise Worldwide Restricted, stated his worth has been on an increase within the final 12 months and a half and has doubled since. Within the final six months it has elevated between 30-40%. “He’s truly come again in an enormous means after he performed the IPL,” stated Nikhil Bardia, head of sponsorship gross sales and expertise administration for the agency owned by Reliance Industries. It additionally manages different gamers like Rohit Sharma, Jasprit Bumrah, Shikhar Dhawan, Shreyas Iyer, Suryakumar Yadav, and Pandeya’s brother Krunal Pandeya amongst others.
Pandeya presently endorses manufacturers like Monster Vitality drink, Gulf Oil, William Lawson scotch, boAt, and FMCG participant, Britannia, amongst others. He’s presently working with 12 manufacturers and can announce one other 4 model tie ups within the two months, stated Rise’s Baradia. He’ll add one other 4 by the top of the 12 months. Pandeya has about 22 million followers on Instagram. Throughout the highest three social media channels, Fb, Twitter & Instagram, he has seen an increase of 500k followers with a complete of 41 million followers throughout the three platforms. Pandeya is the third most adopted cricketer on these platforms after Virat Kohli and Rohit Sharma.
Model technique marketing consultant, Harish Bijoor who’s the founding father of Harish Bijoor Consults Inc., stated Pandya is a narrative of brand-endorser revival. “From the lows of the aftermath of the Karan Johar tv present sexist feedback, he has certainly risen from the ashes. In cricket, it’s finally the sport that counts. He has truly finished an enormous come-back and the previous is forgotten. Manufacturers embrace him immediately with gusto. He’s a guess manufacturers need to take. And they’re taking it with vigour,” stated Bijoor.
Bijoor is referring to the episode for the favored tv present Koffee With Karan the place the Baroda-based cricketer had obtained flak for talking about his relationships with a number of ladies. Following this, males’s grooming firm Gillette terminated the cricketer’s contract.
“Hardik is likely one of the first big-name celebrities we signed on and dealing with him has been good. He’s calm and composed on set similar to he’s on the pitch. With him being the face of our firm, we’ve seen a pointy enhance in our model consciousness and credibility. His distinctive character and sense of fashion has been an ideal match for us,” stated Rohin Samtaney, co-founder, The Souled Retailer, an informal put on model.
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Supply: Live Mint