NEW DELHI: Hospitality main ITC’s “asset proper” technique appears to be paying off. The hospitality main had just lately launched two extra manufacturers — luxurious “Memento” and premium “Storii”.
The important thing dimension of those has been decided to get house owners of distinctive properties throughout India to let the identical be run professionally because the pandemic has seen an increase in demand for branded stays for peace of thoughts that every one mandatory and enhanced sanitation and hygiene measures are being adopted.
ITC has to date this month signed for 3 Mementos — Udaipur, Jaipur and Shimla — with Himachal being the primary state outdoors Rajasthan to get this new luxurious model.
Unfold over 10 acres, Mementos Shimla may have 297 keys together with 40 villas of 4 bedrooms every.
ITC HOTELS chief govt Anil Chadha mentioned: “Himachal Pradesh is likely one of the key hill locations that witnessed large footfalls put up pandemic. This state has unsurmountable magnificence and is really everybody’s favorite. From ‘white Christmas’ to inexperienced glory, our newest luxurious outpost Mementos Shimla brings you the very best of all seasons. With demand primarily stemming from highway journeys to close by locations, Shimla is poised to obtain excessive inflow of home tourism and vacation spot weddings.”
Mementos Shimla proprietor Pankaj Gupta mentioned: “We’re constructing one of many largest motels within the hills, within the coronary heart of Shimla and so we had to decide on a companion that has the power and expertise in managing giant luxurious motels. We’re delighted to get ITC Lodges on board with their Mementos model.”
ITC Lodges has over 100 motels in over 70 locations within the nation throughout throughout 4 current manufacturers — ITC Lodges (extremely luxurious, all owned by the group), Welcomhotel (premium motels), Fortune Lodges (full service enterprise) and WelcomHeritage Lodges (heritage hospitality). It just lately launched two new manufacturers — Mementos and Storii — to additional improve its footprint within the nation by adopting an “asset proper” technique.
A Storii property might have about 10 to 50 rooms, permitting house owners of distinctive properties throughout the nation to let ITC run them as premium administration contract motels. Mementos is ITC’s newest luxurious model which can carry collectively a group of distinctive motels, throughout diversified locations and will have about 100 rooms.
The technique is so as to add motels “by means of collaboration with asset house owners searching for institutional power and lodge experience,” mentioned an official. Through the pandemic, ITC has added plenty of properties.
The important thing dimension of those has been decided to get house owners of distinctive properties throughout India to let the identical be run professionally because the pandemic has seen an increase in demand for branded stays for peace of thoughts that every one mandatory and enhanced sanitation and hygiene measures are being adopted.
ITC has to date this month signed for 3 Mementos — Udaipur, Jaipur and Shimla — with Himachal being the primary state outdoors Rajasthan to get this new luxurious model.
Unfold over 10 acres, Mementos Shimla may have 297 keys together with 40 villas of 4 bedrooms every.
ITC HOTELS chief govt Anil Chadha mentioned: “Himachal Pradesh is likely one of the key hill locations that witnessed large footfalls put up pandemic. This state has unsurmountable magnificence and is really everybody’s favorite. From ‘white Christmas’ to inexperienced glory, our newest luxurious outpost Mementos Shimla brings you the very best of all seasons. With demand primarily stemming from highway journeys to close by locations, Shimla is poised to obtain excessive inflow of home tourism and vacation spot weddings.”
Mementos Shimla proprietor Pankaj Gupta mentioned: “We’re constructing one of many largest motels within the hills, within the coronary heart of Shimla and so we had to decide on a companion that has the power and expertise in managing giant luxurious motels. We’re delighted to get ITC Lodges on board with their Mementos model.”
ITC Lodges has over 100 motels in over 70 locations within the nation throughout throughout 4 current manufacturers — ITC Lodges (extremely luxurious, all owned by the group), Welcomhotel (premium motels), Fortune Lodges (full service enterprise) and WelcomHeritage Lodges (heritage hospitality). It just lately launched two new manufacturers — Mementos and Storii — to additional improve its footprint within the nation by adopting an “asset proper” technique.
A Storii property might have about 10 to 50 rooms, permitting house owners of distinctive properties throughout the nation to let ITC run them as premium administration contract motels. Mementos is ITC’s newest luxurious model which can carry collectively a group of distinctive motels, throughout diversified locations and will have about 100 rooms.
The technique is so as to add motels “by means of collaboration with asset house owners searching for institutional power and lodge experience,” mentioned an official. Through the pandemic, ITC has added plenty of properties.
Supply: Times of India