NEW DELHI :
Spirits firm Bacardi India, on Thursday introduced its foray into the brandy and Indian Made International Liquor (IMFL) class with the launch of Good Man—an innovation specifically made for the Indian market.
The transfer is focused in the direction of the premium brandy section.
The maker of Bacardi rum and Gray Goose vodka expects to develop the enterprise five-fold by 2030.
“We’re excited to announce Bacardi India’s foray into the premium brandy section with the launch of Good Man. Our goal is to develop the enterprise 5 folds by 2030, and this launch reiterates our dedication to the market. It fortifies our premium portfolio as we proceed to seize a bigger share of the brown spirits class,” stated Sanjit Randhawa, Managing Director, Bacardi India.
India is among the many high markets for the brandy globally—accounting for 39% of the world’s consumption. In India, brandy is the second-largest consumed spirit after whiskey.
Whereas the brandy class is rising at 3% within the nation, the premium brandy class is rising at a a lot quicker fee at 16%, Bacardi stated.
Ayaesha Gooptu, head of improvements, AMEA (Asia Center-East and Africa) at Bacardi, stated, “With innovation on the very core, Bacardi has all the time developed and launched new merchandise to offer excellent experiences to shoppers. Consistent with that, Good Man, too, goals to supply an enhanced ingesting expertise to the discerning Indian shopper. Initially, we’ll deal with understanding shopper sentiment after which we’ll take this model to extra markets.”
India is the highest 10 precedence markets for Bacardi worldwide.
Indian shoppers proceed to commerce as much as higher extra premium spirits prompting firms to push out extra dear alcoholic drinks.
With the southern states at the moment accounting for 98% of the nation’s total brandy market share—Good Man has been launched to shoppers within the South.
It’s out there on cabinets throughout Kerala, Karnataka, Telangana, and Pondicherry.
Supply: Live Mint