Footwear maker Bata India Restricted has on-boarded Bollywood actor Disha Patani as the brand new model ambassador, the corporate stated on Saturday.
Patani will likely be seen selling numerous well-liked labels below the Bata umbrella.
The transfer comes as Bata goals to attraction youthful customers and place itself as a “vogue ahead” model.
“Thought to be the face of next-gen Bollywood, Disha is at the moment some of the well-liked actors within the nation. Identified for her distinctive vogue sense and health, Disha is broadly thought to be a pattern setter,” the corporate stated.
In 2021—Patani starred in Radhe, a Hindi motion movie that includes Salman Khan
“We’re blissful to have Disha on board as the brand new face of Bata. At Bata, we’ve got been on a quest to remodel the model imagery and ship on the aspirations of the youth of the nation. Over time, we’ve got established Bata as a model that’s up to date and stays related with altering occasions,” stated Gunjan Shah, CEO, Bata India Restricted.
Shah stated the corporate, which sells over 47 million pairs of footwear yearly by means of its 1,500 Bata-owned and franchised shops, has been launching extra sneakers, informal and 2-mile vogue types. Its merchandise are additionally offered on bata.in and in 1000’s of multi-brand footwear supplier shops pan-India.
The affiliation with Patani will assist the model in additional connecting with the youth and millennials and taking Bata’s model attraction to the subsequent stage, stated Shah.
Bata India is among the many high footwear retailers in India, providing footwear, equipment and luggage throughout manufacturers akin to Bata, Hush Puppies, Naturalizer, Energy, Marie Claire, Weinbrenner, North Star, Scholl, Bata Comfit, Bubble Gummers amongst different manufacturers.
Prior to now—Bata has related to celebrities together with Kriti Sanon, Sushant Singh Rajput, and cricket participant Smriti Mandhana for numerous labels below Bata.
Supply: Live Mint