CredAvenue, a debt market in India, has rebranded itself as Yubi. As per the press launch, the brand new model captures the corporate’s long-term ambition of being ubiquitous to the debt ecosystem.
In accordance with the corporate, the brand new model will mirror in each buyer touchpoint by means of an overhaul that spans its web site, social media handles, and present product traces.
Presently, the corporate has 5 verticals – YubiLoans, a company mortgage market for enterprises and banks; YubiCo.Lend, a co-lending platform; YubiInvest: a hard and fast revenue Funding platform for bond issuance and funding for institutional and retail buyers; YubiFlow: a provide chain finance platform that gives commerce financing to lenders and corporates; and YubiPools, that gives an end-to-end securitisation administration system for banks & NBFCs
Gaurav Kumar, Founder and CEO of Yubi, mentioned “that is an thrilling transformation and a stable basis for the continuously evolving nature of our enterprise. Yubi represents the start of our international ambitions as we put together to launch our first worldwide workplace in UAE, efficiently debuting within the MENA area. Another excuse for the model identification change stems from our conversations with prospects and different stakeholders on how technological integration due to information safety considerations round monetary data stays one of many key deterrents within the development of digital finance. We intention to bridge this belief deficit, and on this effort of humanising the model, we’re assured of additional constructing our platform, which thrives on new alternatives for folks and companies alike.”
Speaking concerning the rebranding occasion, Karanpreet Bindra, Chief Advertising Officer of Yubi, added, “we wish to set up ourselves as an enabler establishment to win the belief of the bigger enterprise neighborhood. As we expanded our product choices, organically and inorganically, we understood the necessity for a easy model structure that displays our long-term imaginative and prescient. With Yubi, we’re reiterating our model rules of exercising the liberty to collaborate whereas showcasing the utmost transparency and equitability. We stand agency on our model promise as we proceed the journey of strengthening and unlocking the true energy of credit score in India and past.”
Supply: Live Mint