NEW DELHI: InMobi-owned dwell lock display infotainment platform Look added over 40 million new energetic customers to its service between the primary quarter of 2021 and the primary quarter of 2022, in accordance with a Counterpoint Analysis market survey sponsored by Look. With 183 million energetic customers on the platform, Look noticed a rise of over 30% year-on-year (YoY) in its person base, because it reaches out to extra markets and machine kind elements.
Look presents lock display content material companies to succeed in out to customers. It has a spread of choices that embrace entry to cell gaming, dwell purchasing and extra, and is obtainable as a preinstalled service on most smartphone manufacturers.
The survey added that Look immediately has partnerships with most smartphone distributors in India together with Xiaomi, Samsung, Realme, Oppo and Vivo – that are the highest 5 smartphone sellers in India by market share. The lock display service by Look comes preinstalled in smartphones made by the aforementioned corporations, and are enabled by default – thereby including closely to its energetic person base consistent with the expansion in gross sales of smartphones in India.
Arushi Chawla, a analysis analyst at Counterpoint, mentioned that the corporate’s deal with providing a dwell video e-commerce platform has helped its general development. By means of its subsidiary platform Roposo, Look operates the dwell e-commerce platform that enables customers to broadcast dwell – and viewers to buy these merchandise throughout a dwell session.
Final month, Yashashvi Takallapalli, vice-president of gaming for Look, advised Mint that alongside its present e-commerce choices, the corporate is trying to attain out to extra worldwide markets corresponding to Southeast Asia and Latin America to rope in additional customers to its platform. He additionally mentioned that the corporate is specializing in increasing to different machine platforms to develop its person base as properly.
In April this 12 months, Look introduced that it’s partnering with good tv manufacturers to supply its infotainment companies on TV lock screens as properly. Through the announcement, Piyush Shah, co-founder of InMobi, mentioned that the corporate will look to supply Look as a preinstalled service on good TVs – akin to how Xiaomi’s customized Patchwall OS layer works on Android TVs.
The corporate mentioned that it goals to seize a 30% share of the good TV market, with an estimated market measurement of over 80 million good TVs in India proper now.
Supply: Live Mint