New Delhi: ITC-backed packaged meals firm Yoga Bar has entered the child meals market with porridge mixes beneath model Yoga Child.
In January this yr, the salt-to-hotels conglomerate introduced a strategic funding in Sproutlife Meals Personal Ltd. (SFPL), which sells vitamin bars beneath the new-age model Yoga Bar, to fortify its presence within the ₹45,000 crore wholesome meals market in India. ITC had then stated that it’s going to purchase 100% of SFPL over a interval of three to 4 years, with 47.5% stake to be purchased in tranches by 31 March, 2025, and the stability to be acquired, topic to different circumstances agreed to within the binding paperwork.
A number of startups at the moment are promoting meals for youngsters, utilizing millets corresponding to ragi and oats utilizing comfort and well being as a plank to market these merchandise.
“My purpose is straightforward. I need to assist present moms and oldsters in all places with the means to supply their little ones the nourishment boosts that their growing minds and our bodies really deserve, with out worrying about entry to high quality substances,” Suhasini Sampath, co-founder & chief govt of Yogabar, stated.
Yoga Child is impressed by conventional recipes handed down from moms and grandmothers, the corporate claims. The vary incorporates millets, oats and ragi.
The brand new product can be out there on Yoga Bar’s on-line & e-commerce platforms and shortly be out there at stores, as effectively. The merchandise will assist mother and father commit much less time to meal planning, Sampath stated.
Yoga Bar was based by sisters Suhasini Sampath and Anindita Sampath. It sells a spread of packaged meals corresponding to peanut butter, cereals, muesli, well being bars and ready-to-cook oats. Yoga Bar presently has a excessive salience of on-line gross sales (D2C, e-commerce platforms ) with rising presence in offline shops.
Obtain The Mint Information App to get Every day Market Updates & Stay Enterprise Information.
Extra
Much less
Up to date: 15 Sep 2023, 12:56 PM IST
Supply: Live Mint