Healthcare product firm Johnson & Johnson India-owned Stayfree, a menstrual hygiene model, has signed Bollywood actor Kiara Advani as its model ambassador. She would be the face of its newest marketing campaign for its ‘Safe XL’ pads.
The advertising and marketing marketing campaign has been designed by DDB Mudra. The actor is seen representing the on a regular basis hustle and the ‘can-do’ spirit of girls entrepreneurs who’re assured with ambitions, who want day-long safety and luxury, the corporate stated in an announcement.
Advani stated, “I’m proud to be part of this empowering marketing campaign that celebrates the can-do spirit of younger ladies.”Manoj Gadgil, vp, advertising and marketing and important well being, enterprise unit head on the firm’s client well being stated, “The corporate has at all times celebrated the spirit and power of younger ladies. With this marketing campaign ‘Din Tumhare Saath Chalega’, the model empowers ladies to fulfil their desires and aspirations by main life on their phrases, so their day marches to their beat. We’re delighted to onboard Kiara Advani as a part of the household. She represents the aspirational younger ladies of right this moment’s era. By our affiliation with Kiara Advani, we intention to speed up the model’s mission of empowering ladies to grab each second, pursue their desires, and never miss out on any alternative, even throughout their interval.”Rahul Mathew, chief inventive officer of DDB Mudra Group, stated, “We’ve all heard the adage – an excessive amount of to do, too little time. There’s no era that’s felt it greater than the youth of right this moment. This model believes that each woman ought to have whole management over their time and what they need to do with it, even when she’s on her interval. In her we’ve the right individual to ship this message. She too does all of it and is somebody that ladies of right this moment look as much as.”
Because the promoting trade recovers from the blow it acquired from the pandemic, the home promoting trade is demonstrating an 18.1% progress since 2021 with a market dimension of ₹85,769 crore, discovered a report. The sector is predicted to additional develop at a compounded price of 15.07% to achieve ₹1.13 lakh crore by the tip of 2024, stated ‘Dentsu India Digital Report 2023’. It stated {that a} heavy skew was in direction of digital mediums with digital promoting having a market share of greater than a 3rd of the complete market dimension at ₹29,784 crore, rising at a a lot sooner price at 39.5% over 2021. It’s predicted to achieve ₹51,110 crore, with a compounded progress price of 31%, by 2024.
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Supply: Live Mint