Lay’s has initiated a social media marketing campaign referred to as ‘What Lay’s Flavours My Mates Are Made Of’, spearheaded by model ambassador Ranbir Kapoor.
As per an official launch, this marketing campaign goals to encourage the viewers to specific the importance of their friendships and rejoice their bonds by relating them to Lay’s flavours.
Talking concerning the improvement, Saumya Rathor, Class Lead – Potato Chips, PepsiCo India, stated, “Lay’s believes within the energy of friendships and the distinctive flavours they create to our lives. By the ‘What Your Mates Are Made Of’ marketing campaign, our intention was to evoke reminiscences, laughter, and a way of camaraderie that we share with our associates.”
Rathor additional added, “This marketing campaign intends so as to add a sprinkle of enjoyable and pleasure to this 12 months’s Friendship’s Day celebrations, inviting everybody to partake within the pleasure of sharing Lay’s flavours with their closest companions.”
As per the official launch, throughout the marketing campaign, content material creators and influencers will step ahead to share private anecdotes of friendship, utilizing Lay’s as a logo to convey the significance of their bonds.
The discharge additional stated that launched in 1995 in India, Lay’s is without doubt one of the manufacturers from PepsiCo India. Lay’s has a spread of choices underneath its umbrella, with a number of flavours that cater to each native and worldwide tastes. It’s out there in six flavours, the discharge famous.
Obtain The Mint Information App to get Each day Market Updates & Stay Enterprise Information.
Extra
Much less
Up to date: 06 Aug 2023, 09:11 AM IST
Supply: Live Mint