Homegrown meat model Licious on Monday launched its direct-to-consumer, plant-based meat model, UnCrave, in keeping with the corporate’s plans of diversifying it portfolio, the startup stated.
Uncrave’s plant-based proteins, consisting vegetarian rooster and mutton seekh kebabs, might be initially rolled out in all main metro cities in India. These merchandise might be out there for ordering by way of Licious’ cell utility, net, offline shops, and channel companions.
The plant-based vary might be priced ₹349 onwards, and might be out there in a “chick~n & mutt~n” variant in packs of 4. Licious, managed by Pleasant Gourmand Pvt. Ltd, claims the cook-time for the merchandise is roughly 8 minutes, with a shelf lifetime of 12-14 days.
“We’ve got invested in over 20 months of R&D, in-house, to develop a spread of merchandise that carefully resembles the style and texture of meat in a never-before skilled manner,” Abhay Hanjura and Vivek Gupta, Licious’ co-founders stated, including that the plant-based meat model focuses on high quality requirements in addition to the dietary profile of its merchandise.
Licious claims to be the one homegrown firm to supply each animal and various protein below one model. “Our vegetarian chick~n & mutt~n seekhs prepare dinner like meat and may handle the on a regular basis protein wants – an especially pertinent want in a protein poor nation like India,” the meat startup’s enterprise head – various protein, Simeran Bhasin stated.
Licious, in April, made its first strategic investment of about $1 million in contemporary pet meals startup Pawfectly Made, whereby the model would perform as a separate entity and manufacturing processes.
The corporate additionally raised $150 million in March, in an prolonged Collection F funding spherical led by Singapore’s Amansa Capital, and about $52 million in October 2021, from IIFL Asset Administration Ltd’s personal fairness fund at a billion-dollar valuation.
The unicorn was based by Hanjura and Gupta in 2015 and claims to have witnessed a 300% development in six years. Licious operates in 28 Indian cities together with Bangalore, Hyderabad, NCR, Chandigarh, Mumbai, Pune Chennai, Coimbatore, Jaipur, amongst others.
It claims to serve over 2 million orders each month, and employs about 6000, throughout completely different features.
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