DhoSwaraj Tractors has launched a recent vary of merchandise in affiliation with cricketer MS Dhoni. The Mahindra Group firm launched tractors within the 40 to 50 HP class on Monday and likewise unveiled a brand new promoting marketing campaign that includes its model ambassador. The corporate has invested ₹200 crore to develop the brand new vary so as to cater to the evolving wants of farmers.
“Swaraj model’s resonance within the hearts of Indian farmers is a supply of immense pleasure. Via this new Tractor vary, we’re providing newest options and know-how to raise mechanization in Indian agriculture and empower farmers to attain larger yields and scale back effort, fostering progress and prosperity,” a press word quoted Hemant Sikka – the President of the Farm Tools Sector at M&M – as saying.
Dhoni – believed to be a Swaraj buyer himself – is a part of its new advertising and marketing marketing campaign to focus on the newest vary.
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In line with an official communique the brand new merchandise are actually obtainable in any respect Swaraj Dealerships throughout India.
“Costs begin at ₹6.9 Lacs for 42 HP (31.3 kW) for the bottom variant and go as much as ₹9.95 Lacs for 50 HP (37.2 kW) for the top-end mannequin. To assist farmers, Swaraj Tractors will even present engaging financing choices. Moreover, these tractors include a six-year guarantee,” the discharge added.
“The brand new vary comes with a brand new set of options, completely different set of agri purposes. We need to be future prepared and that’s the reason we’re introducing the brand new tractors…Now we have invested near ₹200 crore on the mission,” M&M Swaraj Division CEO Harish Chavan informed PTI.
The 40-50 HP section accounts for nearly 50 per cent of gross sales within the home tractor business. Swaraj rolls out tractors from its two manufacturing vegetation in Mohali, Punjab.
“A 3rd plant can also be within the offing. It’s prone to come up by the third quarter. Within the fourth quarter we are going to operationalise it. The plant is within the final stage of implementation,” Chavan stated.
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Up to date: 04 Sep 2023, 06:14 PM IST
Supply: Live Mint