NEW DELHI: Packaged client items firm Marico Ltd., has expanded its Saffola model to mayonnaise and peanut butter, marking its foray into the condiments and spreads class.
Saffola mayonnaise and peanut butter can be found throughout main e-commerce platforms, and the merchandise may even be launched throughout different channels in a phased method, the corporate stated.
Marico is pegging the brand new launches on a well being and health platform in addition to filling the hole throughout the availability of extra snackable objects.
“Customers in the present day are searching for meals merchandise that aren’t solely scrumptious but in addition able to eat and wholesome. There may be additionally a large demand for snackable objects that match into the fluid schedules of health fans,” the corporate stated.
“Over the previous few years, Saffola has develop into a mainstay within the Indian wholesome snacking market. The model is now synonymous with wholesome merchandise that don’t compromise on style,” stated Sanjay Mishra, chief working officer, India enterprise and chief govt officer, new enterprise, Marico Restricted.
The transfer comes because the maker of Parachute oil has been increasing its play within the meals class. Marico is eyeing ₹850 crore in revenues from its meals enterprise by FY24.
In keeping with these plans, Marico has prolonged its core Saffola edible oil model to a number of different classes throughout the packaged meals section. As an example, it sells Saffola oats, immediate noodles, honey, immunity boosting mixes beneath Saffola ImmuniVeda, soya nuggets beneath the Saffola Mealmaker model and a number of other different such merchandise.
Supply: Live Mint