NEW DELHI : Enterprise messaging platform Slack was acquired by US cloud-based software program agency Salesforce in a $27.7 billion deal in 2021. Whereas the corporate’s platform has operated in India for a couple of decade, it arrange a base right here solely this June because it seeks to do extra enterprise with small and huge firms within the nation. In an interview, Matt Loop, head of the Asia-Pacific and Rahul Sharma, nation supervisor at Slack, share the corporate’s plans for India and discuss the way forward for work. Edited excerpts:
How has the uptake in India been, and are there any numbers you possibly can share with us with respect to your market share?
Loop: We’re simply over eight years outdated. We’ve had a presence in India for 4 years, and we’ve had individuals focus now on creating the relationships, not solely with the shoppers that joined us on their very own, with no presence in India but additionally with those that have come on board these days. So it’s early days. It’s been a instrument that’s all the time been liked by the know-how viewers, engineers particularly, and engineers are plentiful in India. I feel that’s a giant contributing issue to the excessive total adoption numbers or utilization numbers we’ve had for years on this market. It’s additionally all the time been adopted by fast-growth organizations. North of 70% of the unicorns is utilizing Slack. As an example, RazorPay was a day-one born on Slack firm. So we’re at present centered on these two audiences.
How about conventional enterprises, that are on the trail of digital transformation? What are the challenges you see there, and the way do you deal with them?
Sharma: What we at the moment are noticing is that there’s a enormous want for each group to begin interested by digital transformation. However there’s additionally lots of muddle in what digital transformation appears like. The worth that Slack provides is that you simply shouldn’t be leaping between (a number of) instruments however have the ability to be a part of that.
Should you sync your calendar into Slack, it’s best to have the ability to leap into a gathering from Slack itself. Persons are utilizing north of fifty functions right now. And our personal analysis final 12 months confirmed that information employees are spending an hour a day simply leaping between the instruments they use.
What’s Slack’s imaginative and prescient for the way forward for work, and the place do you see it heading in 3-5 years?
Loop: The final two years have been fraught with problem and alter, however I feel just a few issues that we could be assured are ceaselessly modified, and we’re actively studying, testing, and partnering with our clients right now to assist them via this. One is that flexibility is demanded by staff and will likely be required by employers. In October final 12 months, we did a survey of two,000 information employees, and so they mentioned 80% of them mentioned they’d search for options in the event that they’re not allowed flexibility on when and the place they work. Second is that investments in digital infrastructure and a digital headquarters are required. Two years in the past, when the pandemic hit, no firm mentioned everybody will get on e-mail, and we’ll survive and thrive simply utilizing that. All of them turned to platforms like Slack with a view to survive, and you already know, within the final two years, in nearly all instances, we noticed productiveness really enhance.
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