NEW DELHI: Sportswear model Puma on Monday signed in style Indian singer Harrdy Sandhu as its latest model ambassador, including to its roster of sports activities gamers and Bollywood celebrities who endorse the German model in India.
Sandhu (35) joins celebrities resembling Virat Kohli, KL Rahul, Kareena Kapoor Khan, Yuvraj Singh, MC Mary Kom, Avani Lekhara and Dutee Chand who’re related to model Puma.
The previous cricketer, actor and pop-star’s affiliation with the model will assist the its drive engagement with youthful consumers and strengthen the model’s geographical relevance. “Beneath the partnership, Harrdy will have interaction with Puma’s giant base of consumers and create unique content material poised to additional cement the model’s market management place in India. He’ll endorse the model’s footwear, attire and equipment together with choose collections,” the corporate mentioned in a press release.
Sandhu rose to fame with songs resembling Bijlee Bijlee, Kya Baat Aye. The singer-actor was seen additionally seen 2021 Bollywood sports activities movie ‘83. Sandhu is a former cricketer, having represented the U-19 Cricket World Cup India workforce as a quick bowler in 2004.
“As a model, Puma has a powerful dedication in the direction of influences on tradition. We need to join and affect our goal customers via all types of tradition resembling artwork, music and cinema together with sports activities. India is a music-loving nation and therefore it is a vital a part of our dialogue within the nation,” mentioned Abhishek Ganguly, Managing Director of Puma India and Southeast Asia.
With Sandhu on board the model is assured of a “deeper engagement“ with India’s large youth cohort, mentioned Ganguly.
Prior to now, Puma has related to Indian rapper Divine of “Gully Boy” fame to increase a message of assist to Virat Kohli forward of the cricket season.
Globally, the German model is related to singer Dua Lipa and retails a collaborative assortment together with her.
In 2021, Puma India clocked income of ₹2,044 crore.
Obtain The Mint Information App to get Day by day Market Updates & Stay Enterprise Information.
Extra
Much less
Supply: Live Mint