NEW DELHI : Bollywood actor Ranveer Singh has change into probably the most valued superstar for endorsements in 2022, changing Indian batter Virat Kohli, in accordance with a brand new ‘Superstar Model Valuation’ report by company investigation and danger consulting agency Kroll.
Singh’s worth has gone as much as $181.7 million, in comparison with the previous Indian skipper’s $179.6 million.
Kohli’s model worth has seen a decline for 2 consecutive years, particularly after he left the captaincy of the lads’s cricket workforce.
He was valued at $237.7 million in 2020 and noticed a steep fall of 21% in 2021 at $185.7 million.
In absolute phrases, superstar model valuations accounted for $1.6 billion in 2022 as in comparison with $1.4 billion in 2021
“We noticed a superb match with ‘Model Ranveer Singh’ at a really early stage of his profession and introduced him on board for Ciaz, our premium sedan in 2014. It helped us set up the model available in the market making it a bestseller. As Ranveer has cemented his place as considered one of India’s high celebrities, his partnership for our model Nexa has helped us retain and acquire new prospects, contributing to over 20% of the corporate’s gross sales,” mentioned Shashank Srivastava, senior government officer, advertising and marketing and gross sales, Maruti Suzuki India Ltd.
Aviral Jain, managing director of the valuation advisory providers at Kroll, mentioned whereas Singh had fewer motion pictures final yr, and that Bollywood has additionally not been doing very effectively general, Singh has spent plenty of time in promoting. Right now he has about 40 manufacturers which he endorses together with some worldwide names like NBA, Yas Island in Abu Dhabi and others. Just lately, he was additionally roped in by PepsiCo as its model ambassador.
Actors Akshay Kumar and Alia Bhatt retained their third and fourth spots on this yr’s checklist, at $153.6 million and $102.9 million, respectively, whereas Deepika Padukone moved up a few ranks— from quantity seven to quantity 5—this time, valued at $82.9 million.
Nevertheless, because the report was compiled, Padukone has additionally change into the model ambassador of Qatar Airways and PotteryBarn.
So far as Kohli is worried, his efficiency on the sector may have additionally affected his endorsements. Whereas he has had some good knocks in direction of the tip of 2022, his endorsements have plateaued. The relevant endorsement payment has additionally been lowered within the final yr, Jain mentioned.
“There’s a increased danger related to the model Kohli now and that has had some adverse impression. His worth has been set again by about 5%,” he mentioned. Quite a lot of his newer campaigns are together with Anushka Sharma, his spouse, and this might be the place his model picture modifications to include extra of his non-cricketing aspect fairly than simply his efficiency on the sector.
Olympic gold medallist Neeraj Chopra made it to the highest 25 checklist, however in direction of the tip at spot 23 at $26.5 million in model worth. He tied with P.V. Sindhu.
Karthik Srinivasan, a communications technique guide, identified that the checklist displays solely six sports activities stars within the high 25 most sought-after celebrities, of which 4 are cricketers. “That is regardless of the type of efficiency India displayed within the Olympics and non-cricket sports activities in current instances. Additionally, not one of the feminine cricketers made it to the highest. We maybe want to provide the Ladies’s Premier League extra time to sink in,” he mentioned.
Srinivasan mentioned that India ought to transcend cricket. For example, the most important celebrities within the US are all related to music. And in India, it’s clear that there’s not a single music-related superstar within the high 25 checklist. He mentioned plenty of the highest celebrities are unique TV and streaming stars, however regardless of the recognition of tv, and to some extent, streaming, in India, there are not any high or main celebrities from the small display screen on this checklist.
On the checklist are additionally two south Indian stars, Allu Arjun and Rashmika Mandhana, each of whom are new entrants on the checklist. The report added that since 2016, Bollywood has lowered in significance by way of the valuation break up. That yr, Bollywood actors constituted 81.7% of the general model worth for India’s high 20 celebrities, whereas the remaining 18.3% was comprised of sports activities stars. Nevertheless, in its present evaluation, the share of Bollywood stars has fallen to 67.6% within the general model worth, with 28.9% comprising sports activities celebrities and the remaining 3.5% belonging to Tollywood stars.
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Supply: Live Mint