NEW DELHI: Wearables and audio model Fireplace-Boltt has launched its new marketing campaign ‘Discover Your Fireplace’ to have fun its success in India. The marketing campaign urges customers to be one of the best variations of themselves. The corporate has launched a teaser video with celebrities like Karan Johar, Malaika Arora, Karisma Kapoor, Aditi Rao Hydari, and many others. Johar within the video mentioned he solely focuses on being one of the best model of himself after which asks for recommendation from different Bollywood stars who’re additionally part of this marketing campaign.
The model has additionally roped in influencers from all walks of life and related to different Bollywood celebrities like Parineeti Chopra, Shilpa Shetty Kundra, Rakul Preet Singh, Shruti Haasan, Bani J, Nargis Fakhri and athletes like Sania Mirza, MC Mary Kom, Sunil Chhetri, Sangram Singh together with the model ambassadors, Virat Kohli, Vicky Kaushal, Shubman Singh Gill to unfold consciousness about it.
The 360-degree advertising marketing campaign, it mentioned, will attain a bigger viewers. Along with this, it’s operating above and below-the-line actions throughout 40-odd cities in India and an in depth radio marketing campaign in 10 metro cities with all key radio channels.
Arnav Kishore, founder and CEO of the agency mentioned, “With the marketing campaign, we wish to encourage our customers to do their finest. The affiliation with folks from completely different walks of life displays our marketing campaign thought and our gratitude in direction of the customers who’ve supported us over time, making their health regime extra pleasant. We are going to proceed in offering essentially the most modern and premium high quality merchandise that are simply accessible to prospects at a aggressive worth.”
Based on analysis agency IDC, India’s wearables market grew 118.2% year-on-year within the June 2021 quarter at 11.2 million items with robust shipments from homegrown manufacturers in earwear and watches fuelling this development.
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Supply: Live Mint