NEW DELHI: Tennis Australia on Friday stated that Sony Photos Networks India will proceed to broadcast the Australian Open from 2023. With this, the broadcaster can have TV and digital rights for the worldwide sporting occasion throughout the Indian subcontinent together with Afghanistan, Bangladesh, Bhutan, Nepal, Maldives, Pakistan and Sri Lanka. The grand slam can be obtainable on SPN’s sports activities channels in addition to live-streamed on its OTT platform SonyLIV.
The community has been the official broadcaster of the event in India for 9 years. It has broadcasted a number of grand slams in 2022 and can kickstart 2023 with this telecast and the Adelaide Worldwide event.
The Australian Open is understood for setting the context for the tennis calendar over its 110-year historical past. The event has witnessed runs from tennis stalwarts and the emergence of the participant Rod Laver.
The primary grand slam of the yr will see Novak Djokovic try to win his tenth Australian Open title in opposition to the likes of Rafael Nadal, Daniil Medvedev, and Carlos Alcaraz. For the ladies’s title, fan favorite Iga Swiatek leads the race together with Naomi Osaka, Coco Gauff and Ons Jabeur, the community stated.
The Adelaide Worldwide will start January 9 and the Australian Open, the week after.
Rajesh Kaul, chief income officer – Distribution & Worldwide Enterprise and Head – Sports activities Cluster, Sony Photos Networks India, stated,“The Australian Open has constantly been essentially the most watched tennis Grand Slam in India over the previous few years. Throughout 2022, near 23 million viewers watched the dwell protection of the occasion on Sony Sports activities Community. We hope to repeat this success in addition to proceed to construct the steadily rising tennis fanbase in India. With this broadcast rights renewal, we are going to turn into the house for main Grand Slams in India together with Roland Garros and the US Open.”
Craig Tiley, CEO, Tennis Australia, stated, “India has lengthy been a key marketplace for us and through the years the event has seen regular development in viewership there. The community has performed an enormous function in driving this development and we hope to construct on this success within the coming years.”
In keeping with a report by trade physique CII, KPMG and India Broadcasting Digital Basis, India’s total TV sports activities market was estimated at ₹7,050 crore in FY21. All the tv sports activities market will attain ₹9,830 crore, and digital income from sports activities can be round ₹4,360 crore by FY26, it added.
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Supply: Live Mint