Chinese language smartphone firm Tecno, which is a part of Transsion Holdings, has introduced the renewal of its model affiliation with Bollywood actor Ayushmann Khurrana.
The recommencement of the partnership with the star is predicated on mutual belief and admiration and is anticipated to reiterate the corporate’s tag line ‘Cease at Nothing’, the corporate stated.
The corporate stated Khurrana is a ground-breaking actor who has disrupted the age-old, monotonous narratives of the Indian movie trade. The actor has influenced the Indian youth in a constructive approach, it added.
During the last 12 months, the actor has extensively been part of product launches and campaigns of the smartphone model throughout digital and social media platforms.
Khurrana stated, “Whether or not it’s my efficiency in entrance of the digicam or Tecno efficiency within the smartphone section, we now have all the time believed within the motto of ‘Cease at Nothing‘. Individually, the model and I’ve grown in our respective fields inside the final 12 months and I want to carry forth the identical progress by way of this partnership. With this continued affiliation, we stay up for an much more thrilling journey going ahead.”
Arijeet Talapatra, CEO of the agency in India stated, “With a deal with the mid to excessive section for the approaching 12 months, the alliance with Khurrana goes to play a pivotal position. Significantly, contemplating his fandom, among the many GenZ and Millennials; a centered cohort for the model as properly. Much like the buyer’s evolving style in movies and leisure content material, they’re additionally evolving as smartphone customers, with expectations round selection, high-end options and know-how. Subsequently, this prolonged affiliation will enable us to develop our goal base and additional solidify our place as a number one premium smartphone model.”
Khurrana can be featured within the upcoming model campaigns throughout channels and platforms for product strains of POP, SPARK, POVA, CAMON and Phantom.
In keeping with International Information Wire, India’s smartphone market measurement was valued at $139 billion in 2021, and is anticipated to develop with a CAGR of 10.5% and attain $281 billion by 2028.
Supply: Live Mint