NEW DELHI: Vodafone Concept has launched its ad-tech platform known as Vi Advertisements, pushed by synthetic intelligence (AI) and machine studying (ML), aimed toward giving entrepreneurs a programmatic media shopping for platform.
Vi Advertisements will allow entrepreneurs to interact with the operator’s over 243 million subscribers by means of a number of channels like Vi-owned digital media- Vi App, Vi Motion pictures and TV App, and conventional channels like SMS, IVR calls. One of many key differentiators of Vi Advertisements is that it will likely be media agnostic and empower entrepreneurs to interact with Vi customers on exterior media channels and writer companions of Vi Advertisements, the corporate stated in an announcement.
Moreover, Vi Advertisements will supply a self-serve interface enabling entrepreneurs with full management of their campaigns from marketing campaign arrange, monitoring marketing campaign efficiency to driving marketing campaign insights. The mix of superior options and ease of execution will enchantment to giant businesses and SMEs alike, the corporate stated.
Avneesh Khosla, chief advertising and marketing officer, Vi, stated, “With our programmatic platform – Vi Advertisements, we are going to handle two of the most important challenges confronted by entrepreneurs right now – genuine insights and enhanced attain.”
Speaking about key options, Khosla stated the service affords entrepreneurs the advantages of distinctive viewers segments, curiosity teams and focusing on parameters derived utilizing Vi’s deep insights of our shoppers constructed on opt-in knowledge. It additionally permits advertisers to not solely attain their chosen audiences over Vi’s personal digital media like Vi App and Vi Motion pictures & TV app, but additionally on exterior third celebration programmatic media and conventional channels of SMS & IVR calls.
“This can be a easy, simple to make use of and extremely environment friendly resolution for entrepreneurs to successfully attain out to the correct goal group with probably the most related messaging at any given level of time, whereas additionally offering a monetization alternative to Vi as we aggressively construct and scale our digital property,” he added.
Supply: Live Mint