NEW DELHI :
American furnishings and residential furnishing retailer—West Elm, a part of Williams-Sonoma, Inc., has opened two shops in India in partnership with homegrown Reliance Manufacturers Ltd.
The house furnishing retailer’s first retailer opened at Mumbai’s World Drive, adopted by a retailer in Atmosphere Mall, Gurgaon.
To mark its entry in India, West Elm has partnered with inside designer, Ashiesh Shah, to create an unique capsule assortment of handcrafted rugs and cushion covers.
West Elm is a Brooklyn-based retailer recognized for its authentic and trendy designs for houses; it presents practical furnishings, bedding and tub, kitchen and eating, lighting, décor and extra.
The model’s entry into the Indian market is “strategic” and is about to fill a “void of a complete trendy life-style model”, stated Puneet Behal, senior vice chairman, Reliance Manufacturers Restricted.
“The brand new West Elm shops are a life-style expertise the place we would like everybody to discover and uncover the fantastic thing about West Elm designs. We’re right here to assist create an area that displays you and what you’re keen on. Meaning forward-thinking, problem-solving design that unites worth, high quality and accountable manufacturing,” Behal stated in a press release.
The NYSE-listed Williams-Sonoma additionally sells furnishings, furnishings, and residential decor below manufacturers reminiscent of Williams Sonoma, PBteen, Williams Sonoma House, Rejuvenation, and Mark and Graham.
West Elm presents unique Design Crew companies with a devoted workforce of consultants offering free one-on-one design companies. This workforce reply model questions and supplies recommendation on room planning through an internet chat, digital consultations by video, cellphone, and e-mail, and in-store by appointment, the retailer stated.
RBL had first introduced its partnership with Williams-Sonoma in 2018. The announcement then additionally included establishing of its Pottery Barn retail chain in India; RBL is but to announce plans for the chain.
RBL started operations in 2007 with a mandate to launch and construct international manufacturers within the luxurious to premium section throughout trend and life-style. It has over 60 manufacturers in its portfolio and a retail footprint of over 1,339 doorways cut up into 595 shops and 744 shop-in-shops in India.
Its portfolio contains largely overseas manufacturers reminiscent of Brooks Brothers, Burberry, Hamleys, Hugo Boss, Hunkemoller, Iconix, Jimmy Choo, Kate Spade New York, Michael Kors, Steve Madden, Superdry, Scotch & Soda, Tiffany & Co., Tory Burch, amongst others.
Supply: Live Mint