Aha Video, primarily identified for Telugu language content material, has introduced a brand new actuality present known as Household Dhamaka that may launch on September 8. It’s a remake of Household Feud, a global sport present and has been produced by Fremantle India.
Aradhana Bhola, managing director, Fremantle India mentioned the format has been efficiently produced in 63 territories worldwide. “As a nation, we’re large on household – the dynamics, the banter, the enjoyable – add to that sentiment, questions that we’re looking for the most well-liked solutions to, and we’ve obtained an leisure combine for each member of the family to get pleasure from,” Bhola mentioned in an announcement.
With the success of Bigg Boss and Shark Tank on Voot and SonyLIV, respectively, a rising variety of streaming companies are tapping the non-fiction style to widen their viewers base. They’re drawing viewers by means of unique non-fiction exhibits in addition to by onboarding actuality exhibits showing on TV channels on to digital platforms.
Sony’s Shark Tank India and Viacom18’s Bigg Boss notched spectacular viewership on-line, aided by exhaustive advertising campaigns.
ALTBalaji and MX Participant additionally got here up with Kangana Ranaut’s Lock Upp that garnered important viewership. Viacom18 itself had one other comedy sport present The Khatra Khatra Present that premiered on its OTT platform Voot forward of tv. Netflix, which created a particular Kapil Sharma present, is betting on actuality and launched a courting present IRL: In Actual Love, this 12 months.
Media business specialists mentioned non-fiction might see newer codecs on streaming platforms and marquee properties might draw audiences sitting on the fence to subscribe to those companies.
For actuality exhibits as a style, OTT supplies a possibility to create a number of interactive options the place audiences can really feel they’re a part of the present by way of with the ability to affect outcomes in addition to accessing many extra content material codecs like stay streams.
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Up to date: 02 Sep 2023, 10:41 AM IST
Supply: Live Mint